Lauren Berg
2/11/2012
BA 101
What is Case Analysis?
A case study gives
the history of a business over several years. It gives the detailed accounts of
the problems, challenges, and changes in which the business had to overcome. It
also describes the ways in which management has dealt with these problems and
any changes to the business and corporate strategy that were implemented. A
case study may be done by analyzing case stories of a business or by studying a
business hands-on. The study of a case analysis allows for the application and
conceptualization of business concepts.
A case analysis
usually contains certain main parts of the business. These include the history,
development, identification of strengths and weaknesses, the nature of the
external environment, a SWOT analysis, an analysis of the business strategy, the
structure and control systems, and a list of recommendations. All of these
aspects of the case analysis are essential to fully understand what the
business has gone through to become what it is today. It is also helpful in
gaining knowledge on how a business can run better. It is important to be
systematic in analyzing information and double check and edit your work. After the
research has all of the information on these main parts, it can compile it into
a written article or present it verbally to their audience.
